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Honouring Zoe’s young life which was tragically cut short after suffering a severe asthma attack.

Our mission is to better understand severe asthma, especially in children and teenagers, investigating better treatment options, prevention strategies and an eventual cure.

It’s not just a hoodie or a T-shirt, it’s a message that says ‘Asthma is serious and we’ve got your back.’

Together, we’re making asthma awareness louder, prouder—and potentially lifesaving.